OgilvyOne captures £50m Department of Health brief
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
The agency won the business after a pitch against Proximity London, Partners Andrews Aldridge, DraftFCB and Kitcatt Nohr Digitas.
Between 20 and 30 shops were initially invited to a briefing before 15 were shortlisted. Five were eventually invited to the pitch for the account.
The DH previously used agencies including Partners Andrews Aldridge, CMW, EHS 4D, Iris and Kitcatt Nohr Digitas across its direct marketing and digital accounts.
The decision to consolidate into OgilvyOne is part of the department's efforts to create efficiencies in a bid to make it "easier" to get its message across.
OgilvyOne will now handle the direct and digital activity across initiatives including the high-profile Change4Life campaign and a dementia awareness drive.
In September, the DH retained Dare and Now, as part of Team EDC, to handle the ad account for its high-profile anti-smoking campaign. The agencies beat McCann London, Mother, DLKW Lowe, M&C Saatchi and Wieden & Kennedy to the business.
Separately, the Government Procurement Service's review of its communications frameworks is ongoing. A decision on the creative services element is due in December.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Comms Planning Director Aspire £45000.00 - £48000.00 per annum, London
- Global Account Director Aspire £50000.00 - £60000.00 per annum, London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Phones4u goes into administration