OgilvyOne captures £50m Department of Health brief
By Sara Kimberley, campaignlive.co.uk, Thursday, 01 November 2012 11:15AM
The Department of Health has appointed OgilvyOne to its £50 million consolidated digital and direct account after a "winner-takes-all" pitch.
The agency won the business after a pitch against Proximity London, Partners Andrews Aldridge, DraftFCB and Kitcatt Nohr Digitas.
Between 20 and 30 shops were initially invited to a briefing before 15 were shortlisted. Five were eventually invited to the pitch for the account.
The DH previously used agencies including Partners Andrews Aldridge, CMW, EHS 4D, Iris and Kitcatt Nohr Digitas across its direct marketing and digital accounts.
The decision to consolidate into OgilvyOne is part of the department's efforts to create efficiencies in a bid to make it "easier" to get its message across.
OgilvyOne will now handle the direct and digital activity across initiatives including the high-profile Change4Life campaign and a dementia awareness drive.
In September, the DH retained Dare and Now, as part of Team EDC, to handle the ad account for its high-profile anti-smoking campaign. The agencies beat McCann London, Mother, DLKW Lowe, M&C Saatchi and Wieden & Kennedy to the business.
Separately, the Government Procurement Service's review of its communications frameworks is ongoing. A decision on the creative services element is due in December.Follow @SaraKimberley
This article was first published on campaignlive.co.uk
- Data Analyst - Media Agency Lipton Fleming £20000 - £24000 per annum + excellent benefits, London
- Research Manager Lipton Fleming £35000 - £45000 per annum + Handsome benefits, London
- Junior Digital Project Manager Purple Consultancy £25000 - £30000 per annum, London
- Online Trading Manager - Leading Retailer Salt £60000 - £70000 per annum + bonus + benefits, Birmingham
- Online Trading Manager - Leading Retailer Salt £50000 - £60000 per annum + bonus + benefits + tax free, Dubai
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy