By Katherine Levy, campaignlive.co.uk, Thursday, 01 November 2012 11:50AM
ZenithOptimedia is the incumbent on the European business. It is understood that the review covers an estimated 40 markets worldwide.
The review is being led out of the company's Italian headquarters in Montebelluna. Giovanna Birti, the customer intelligence director at Geox, is understood to be assisting with the review.
The company was founded in 1995 by Mario Moretti Polegato. The brand has patented a breathable system, that does not let in rainwater and allows the foot to breathe.
In the past two years, the company has branched out to target sports enthusiasts.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
The annual advertising hajj that is the Cannes Lions has kicked off in a steamy haze of rosé, Brazilians and flashy boats. Twelve thousand delegates are desperately seeking out free drinks in between trying to squeeze into packed talks by a mix of celebs, industry legends, wannabes and hasbeens.