Aegis duo to share Asda digital task

By Katherine Levy, campaignlive.co.uk, Thursday, 01 November 2012 11:30AM

Carat and iProspect have won the £10 million consolidated digital media account for the supermarket chain Asda.

Asda: Carat and iProspect will work on the £10m digital account

Asda: Carat and iProspect will work on the £10m digital account

The Aegis agencies, which pitched for the work with a joined-up offering, beat WPP's MediaCom North in the final stage of the process.

The Walmart-owned supermarket launched a review in August to reduce the size of a digital media roster that included around 25 agencies.

Razorfish, the incumbent on the pay-per-click search, was involved in the pitch for the combined digital business. Carat, which also looks after Asda's £100 million offline account, was the incumbent on digital display media.

Carat will now be responsible for all of Asda's digital media activity including PPC, SEO, affiliates and display.

In March 2011, Carat captured the consolidated Asda media business when the £12 million regional media account was awarded to the agency. The regional account was previously held by Brilliant Media.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • DIGITAL ACCOUNT MANAGER / £35K + Benefits Ultimate Asset £30000 - £35000 per annum, City of London