Agency: Grey London
By Nick Batten, mediaweek.co.uk, Monday, 05 November 2012 11:55AM
The creation of Immediate Media followed the clearance by the OFT of the purchase of non-BBC-branded magazines and rights to publish BBC-branded titles under licensing and contract publishing arrangements to Exponent.
Magazines published include Top Gear, Gardeners' World, BBC History, Lonely Planet and Focus.
Tom Bureau, chief executive of Immediate Media, said: "It's been a highly successful first year for us. We've launched the new business, restructured and consolidated three companies into one, hired a bunch of great talent, moved office in London, and through all that, the business has performed really strongly.
"Our magazine business is extremely robust and outperforming the market. At the last round of ABCs, our titles were market leader in almost every category we contest. We've also launched six new magazines and expanded our portfolio through acquisitions in parenting, weddings and craft."
Bureau added: "Digitally, our web business continues to grow quickly, and in mobile, our digital content revenue is growing fast, and we are now the second largest publisher in the app market. In fact, our apps are now downloaded 16 times every minute."Follow @nickbatten2
This article was first published on mediaweek.co.uk