John Lewis marketer Craig Inglis presents three great ads he had nothing to do with
Television ads for Robinsons, Volkswagen Polo and Stella Artois have been singled out by John Lewis' multi-award winning marketing director Craig Inglis for being three great ads in recent years.
Inglis, who continues to enjoy success with his John Lewis campaigns, most recently snatching the Grand Prix at the 2012 IPA Effectiveness Awards last week, reveals his emotional side during this short video created in association with Thinkbox and Brand Republic.
Robinsons' Wimbledon ad created by Bartle Bogle Hegarty in 2009 is celebrated for conveying the "raw, excruciating emotion" often felt by sports fans.
The father of three admits Volkswagen's Polo ad by DDB London "hit him right between the eyes". Its treatment is described as both "subtle" and "authentic", and the man behind the Morrisey-infused Christmas 2011 tear-jerker confesses, this one "made me cry".
For his third choice, Inglis steps back to 2005 and what he dubs "a classic" from Stella Artois, by Lowe London. The Skating Priests ad is credited for being "shot so amazingly" and the quality of acting described as "incredibly rare to find in a commercial".
This article was first published on brandrepublic.com
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Senior Digital Delivery Manager Harvey Nash £55000 per annum + package, Nottingham
- Assistant Buyer - Global Tech Brand Aquent Up to £49,000 Dependent on Skills and experience, London
- Senior Digital Operations Manager Harvey Nash £50000 per annum + package, Nottingham
- Marketing Executive Blue Skies Marketing Recruitment £25000 - £30000 per annum, Benefits: Benefits, London
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart
- Metro launches content agency