Microsoft creates giant slide to promote 'fast and fun' Windows 8
By Sarah Shearman, marketingmagazine.co.uk, Monday, 05 November 2012 10:34AM
Microsoft has started UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre in Kent.
Microsoft: giant slide at Bluewater promotes the new Windows 8 operating system
The IT and tech giant set up the slide over the weekend, giving shoppers an alternative to using the stairs and presenting Windows 8 as "fast and fun".
Every slider had their picture taken as they went down the slide, receiving a print photo of themselves afterwards. Their pictures were also shared on a giant LED screen, managed by digital outdoor media owner RAM Vision, in the shopping centre, as well as on Facebook and Twitter.
Participants who tweeted a picture of themselves with the #fastandfun hashtag were entered into a competition to win prizes, including an HP tablet.
The campaign was conceived by Microsoft’s agency Jam, with Slice handling the experiential build.
The launch of Windows 8 is a major milestone for Microsoft, as it seeks to better compete with Apple and Google.
It is preparing a major global marketing assault, which will be Microsoft's biggest period of sustained marketing activity in its 37-year history.
Follow @shearmansThis article was first published on marketingmagazine.co.uk
Related articles
- Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
- Microsoft whips up 'Banksy-esque' Surface street art
- Holly Willoughby and James Corden push Microsoft phone
- Microsoft aims to redefine the 'next wave' of digital advertising
- Sky, Lloyds and Vodafone first UK advertisers on Windows 8
- Paul Evans joins Clear Channel from Xbox
- Xbox takes over Liechtenstein for Halo 4 launch
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Planner Direct Recruitment Up to £50,000, Central London
- Strategy Director Direct Recruitment £80,000 - £90,000 + bens, Central London
- Senior Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
Most commented
-
Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
