UK online grocery sales surge as consumers seek value
Groceries now ranks as the third-biggest online shopping category in the UK, following a surge in ecommerce uptake in the sector in the past two years.
According to research by Nielsen, about 74% of UK consumers now use the web for buying and researching household groceries.
The category is behind only travel and book purchases, up from seventh position two years ago. In the rest of Europe, grocery ranks, on average, as the 12th-biggest category in ecommerce terms.
The 2012 Nielsen ‘Global survey of digital influence on grocery shopping’ surveyed more than 28,000 web users in 56 countries. The report found that value is the pri-mary driving force behind growth in the UK, with 48% of Britons using the web to look for deals.
Almost one in three (30%) people visits coupon sites, and more than a quarter (26%) of those do so on a daily basis.
Mike Watkins, head of retailer insight at Nielsen UK, said the results ‘reinforce the price sensitivity of Britons when it comes to grocery shopping’.
This article was first published on marketingmagazine.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne