UK online grocery sales surge as consumers seek value
Groceries now ranks as the third-biggest online shopping category in the UK, following a surge in ecommerce uptake in the sector in the past two years.
According to research by Nielsen, about 74% of UK consumers now use the web for buying and researching household groceries.
The category is behind only travel and book purchases, up from seventh position two years ago. In the rest of Europe, grocery ranks, on average, as the 12th-biggest category in ecommerce terms.
The 2012 Nielsen ‘Global survey of digital influence on grocery shopping’ surveyed more than 28,000 web users in 56 countries. The report found that value is the pri-mary driving force behind growth in the UK, with 48% of Britons using the web to look for deals.
Almost one in three (30%) people visits coupon sites, and more than a quarter (26%) of those do so on a daily basis.
Mike Watkins, head of retailer insight at Nielsen UK, said the results ‘reinforce the price sensitivity of Britons when it comes to grocery shopping’.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Marketing Executive Blue Skies Marketing Recruitment £25000 - £30000 per annum, Peterborough
- Technical SEO Account Manager - Leading Mid-size Agency Ultimate Asset £30000 - £38000 per annum + Amazing Benefits, London
- Brand Manager Blue Skies Marketing Recruitment £35000 - £50000 per annum, Ipswich
- Marketing Services Manager, Leisure Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'