UK online grocery sales surge as consumers seek value
Groceries now ranks as the third-biggest online shopping category in the UK, following a surge in ecommerce uptake in the sector in the past two years.
According to research by Nielsen, about 74% of UK consumers now use the web for buying and researching household groceries.
The category is behind only travel and book purchases, up from seventh position two years ago. In the rest of Europe, grocery ranks, on average, as the 12th-biggest category in ecommerce terms.
The 2012 Nielsen ‘Global survey of digital influence on grocery shopping’ surveyed more than 28,000 web users in 56 countries. The report found that value is the pri-mary driving force behind growth in the UK, with 48% of Britons using the web to look for deals.
Almost one in three (30%) people visits coupon sites, and more than a quarter (26%) of those do so on a daily basis.
Mike Watkins, head of retailer insight at Nielsen UK, said the results ‘reinforce the price sensitivity of Britons when it comes to grocery shopping’.
This article was first published on marketingmagazine.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Head of CRM/Customer Experience - 8/9 month Contract ADLIB Competitive + Benefits, Devon
- Digital Executive - Fluent French & Dutch Barclay Meade £200 - £250 per day, Berkshire
- SEO Consultant The Little Black Book Agency £20000 - £25000 per annum, Greater Manchester
- Interactive / Digital Designer The Little Black Book Agency £25000 - £35000 per annum, Greater Manchester
- Samsung calls global advertising and media review
- British Airways moves paid search account to Forward3D
- Watch the first YouTube clip, nine years on
- M&C Saatchi's Enyi Nwosu takes global role at Mindshare
- Post Office reviews advertising, DM and digital accounts
- Karmarama grabs Coppafeel! breast cancer charity account