Lateral Group hires Marc Michaels and Peter Anderson
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 06 November 2012 12:23PM
Lateral Group has hired former COI director Marc Michaels and former Saatchi & Saatchi executive Peter Anderson.
Michaels will oversee Lateral’s activity in the government and non-profit sectors while Anderson will be head of planning for the agency.
The hires follow that of Mike Cavers, the former executive creative director at The Marketing Store, as Lateral’s first executive creative director, in April.
Before Michaels left the disbanded COI in 2011 he was director of direct and relationship marketing. His role involved delivering direct mail, door drops, email marketing, fufillment, CRM and campaign evaluation across a host of Government departments including Health, Work and Pensions and Defence.
Anderson has worked in the industry for 12 years on clients including Mercedes and Virgin Media and at agencies such as Saatchi & Saatchi, Agency.com and DDB. Anderson also had a three-month spell working freelance at Publicis Chemimstry.
Jason Cromack, chief executive at Lateral Group, said: "Marc, Peter and Mike's collective expertise will help us to continue to grow the business by combining data insight and creative thinking that is grounded in solid planning to deliver dynamic integrated campaigns for our clients."
This article was first published on campaignlive.co.uk
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Content Manager - £50k - Hertfordshire Salt £40000 - £50000 per annum + bens, Hertfordshire
- Planner Direct Recruitment £50,000 - £70,000, London
- Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
- Advertising tech companies make up fifth of Britain's fastest-growing businesses
- The rear of the Apple Watch is more interesting than the face
- TV body Barb to track viewing via tablets
- Reebok Classics brand film champions 'Madchester' revival
- Channel 4 to drop 4oD for digital service All 4