Lateral Group hires Marc Michaels and Peter Anderson

By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 06 November 2012 12:23PM

Lateral Group has hired former COI director Marc Michaels and former Saatchi & Saatchi executive Peter Anderson.

Marc Michaels

Marc Michaels

Michaels will oversee Lateral’s activity in the government and non-profit sectors while Anderson will be head of planning for the agency.

The hires follow that of Mike Cavers, the former executive creative director at The Marketing Store, as Lateral’s first executive creative director, in April.

Before Michaels left the disbanded COI in 2011 he was director of direct and relationship marketing. His role involved delivering direct mail, door drops, email marketing, fufillment, CRM and campaign evaluation across a host of Government departments including Health, Work and Pensions and Defence.

Anderson has worked in the industry for 12 years on clients including Mercedes and Virgin Media and at agencies such as Saatchi & Saatchi, Agency.com and DDB. Anderson also had a three-month spell working freelance at Publicis Chemimstry.

Jason Cromack, chief executive at Lateral Group, said: "Marc, Peter and Mike's collective expertise will help us to continue to grow the business by combining data insight and creative thinking that is grounded in solid planning to deliver dynamic integrated campaigns for our clients."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs