Lateral Group hires Marc Michaels and Peter Anderson
By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 06 November 2012 12:23PM
Lateral Group has hired former COI director Marc Michaels and former Saatchi & Saatchi executive Peter Anderson.
Michaels will oversee Lateral’s activity in the government and non-profit sectors while Anderson will be head of planning for the agency.
The hires follow that of Mike Cavers, the former executive creative director at The Marketing Store, as Lateral’s first executive creative director, in April.
Before Michaels left the disbanded COI in 2011 he was director of direct and relationship marketing. His role involved delivering direct mail, door drops, email marketing, fufillment, CRM and campaign evaluation across a host of Government departments including Health, Work and Pensions and Defence.
Anderson has worked in the industry for 12 years on clients including Mercedes and Virgin Media and at agencies such as Saatchi & Saatchi, Agency.com and DDB. Anderson also had a three-month spell working freelance at Publicis Chemimstry.
Jason Cromack, chief executive at Lateral Group, said: "Marc, Peter and Mike's collective expertise will help us to continue to grow the business by combining data insight and creative thinking that is grounded in solid planning to deliver dynamic integrated campaigns for our clients."
This article was first published on campaignlive.co.uk
- Business Director Dynamic New Alliances £50000.00 - £60000.00 per annum, City of London
- Marketing Communications Manager Blue Skies Marketing Recruitment up to £33,000pa, Leicester
- account manager > BOOZE & LEISURE > INTEGRATED collectivo Up to £32,000 + benefits, London (Greater)
- Account Director createselect Up to £45K pa, depending on experience, London (Central), London (Greater)
- Content Communications Manager Ellwood Atfield £45,000 - £50,000, North West of London
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote
- Twitter hunts for UK marketer as it targets £180m ad revenues