First look: Marks & Spencer's Christmas ad

By Daniel Farey-Jones, campaignlive.co.uk, Tuesday, 06 November 2012 12:50PM

Marks & Spencer has gone for a music video approach for its Christmas ad, following up last year's effort featuring the 'X Factor' contestants.

The ad, which launches on TV tomorrow during ‘Coronation Street’, was inspired by the Christmas compilation album format.

Creative by Rainey Kelly Campbell Roalfe/Y&R is shot in the style of a music video that moves through five product scenes, including "cosy knitwear" and "stylish party outfits".

Five backing tracks feature, including a never-before released Rod Stewart cover of 'Have Yourself a Merry Little Christmas'.

This article was first published on campaignlive.co.uk

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