The ad, which launches on TV tomorrow during ‘Coronation Street’, was inspired by the Christmas compilation album format.
Creative by Rainey Kelly Campbell Roalfe/Y&R is shot in the style of a music video that moves through five product scenes, including "cosy knitwear" and "stylish party outfits".
Five backing tracks feature, including a never-before released Rod Stewart cover of 'Have Yourself a Merry Little Christmas'.
This article was first published on campaignlive.co.uk
What has the Statue of Liberty got in common with Kickstarter? Well in 1885 cash from more than 120,000 civic-minded Americans helped New York build the pedestal for the Statue of Liberty. That makes it the first record of ‘crowdfunding’ – comfortably beating Kickstarter by nearly 130 years.