Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Staff, campaignlive.co.uk, Thursday, 08 November 2012 08:48AM
Tablet Media Summit: speakers will outline the device's potential for the media indsutry
Presenters and panellists who will look at how tablet media is affecting marketing, media and advertising, include:
In addition, the Telegraph Media Group will be showcasing the latest in tablet advertising and other technological developments.
Torin Douglas, the BBC News media correspondent, will chair the summit, which runs from 8.30am to 11am at the Victoria & Albert Museum's Hochhauser Auditorium in West London.
Warner said: "Tablet media presents an exciting opportunity for brands. Consumers are clearly engaged with the platform – and we need to be where consumers are. But the way people interact with tablets also offers exciting new single- and dual-screen opportunities to put brands in a different context."
To register for free, go to www.newsworkssummit.com
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…