Virgin Holidays in digital agency hunt

By Maisie McCabe, campaignlive.co.uk, Thursday, 08 November 2012 08:00AM

Virgin Holidays is looking for an agency to handle its search, social media, affiliate and mobile marketing. Its search partner of four years, Steak, has declined to repitch for the business.

Virgin Holidays...seeks search, social, affiliate and mobile marketing

Virgin Holidays...seeks search, social, affiliate and mobile marketing

It is understood that Virgin Holidays has chosen a range of agencies to speak to about working on its digital marketing and could decide on a winner in the coming weeks.

Virgin Holidays appointed Lida to its direct marketing account in October and M&C Saatchi to its advertising business in August.

Media planning and buying, which is held by Manning Gottlieb OMD, is not affected by the digital review.

M&C Saatchi will create a campaign for Virgin Holidays that launches in March next year. The work will break from the "Rockstar Service" proposition created by MCBD.

Virgin Holidays previously worked with Elvis on both its advertising and DM. Elvis was appointed to the ad account after MCBD’s merger with Dare in late 2010.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Planning Associate Director Aspire £55000.00 per annum, London