Holland & Barrett calls £6m ad pitch
By Anne Cassidy, campaignlive.co.uk, Thursday, 08 November 2012 08:00AM
Holland & Barrett is reviewing its £6 million advertising account as it prepares to launch a major brand push next year.
The high-street retailer’s parent company, NBTY Europe, has already been in contact with agencies to invite them to pitch for the business.
The account is currently held by Big Communications, which has retained the business since September 2009, despite Holland & Barrett reviewing it seven months ago.
A spokeswoman for NBTY Europe said: "We are currently undertaking further agency pitches for our TV and creative account with the aim of launching a new campaign in 2013. Incumbent Big Communications continues to manage our existing campaign during this period."
Holland & Barrett currently uses the Welsh TV presenter Gethin Jones to front its advertising.
WCRS handled the account before Big Communications for just five months, creating the Mr Holland and Mr Barrett brand characters.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Comms Acount Director- Leading Beauty FMCG - £55K Ultimate Asset £45000 - £55000 per annum, London (Central), London (Greater)
- Digital Account Manager - SPORTS BRAND - £35K Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Digital Account Manager! BRAND LED ACCOUNTS!! Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film