Holland & Barrett calls £6m ad pitch

By Anne Cassidy, campaignlive.co.uk, Thursday, 08 November 2012 08:00AM

Holland & Barrett is reviewing its £6 million advertising account as it prepares to launch a major brand push next year.

Holland & Barrett...reviewing advertising account

Holland & Barrett...reviewing advertising account

The high-street retailer’s parent company, NBTY Europe, has already been in contact with agencies to invite them to pitch for the business.

The account is currently held by Big Communications, which has retained the business since September 2009, despite Holland & Barrett reviewing it seven months ago.

A spokeswoman for NBTY Europe said: "We are currently undertaking further agency pitches for our TV and creative account with the aim of launching a new campaign in 2013. Incumbent Big Communications continues to manage our existing campaign during this period."

Holland & Barrett currently uses the Welsh TV presenter Gethin Jones to front its advertising.

WCRS handled the account before Big Communications for just five months, creating the Mr Holland and Mr Barrett brand characters.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Account Manager Source £35000 - £38000 per annum, London