Agency: St Luke's
By Sarah Shearman, mediaweek.co.uk, Friday, 09 November 2012 09:10AM
The deal means BT Vision customers will be able to watch sports events including the French Open, Australian Open, Tour de France and World Snooker on the British Eurosport and British Eurosport 2 channels.
As well as offering the channels live, it will provide a catch-up service for the content.
The channel will go on air towards the end of November, and follows the launch of several other linear channels on BT Vision, including National Geographic, UKTV's Gold and FX.
Marc Watson, chief executive of BT Vision, said: "We're really pleased to be able to add them to our line-up following on from the Barclays Premier League broadcast rights that we have secured. We think BT Vision is becoming the top value-for-money TV choice for sports fans."
The deal bolsters BT's sports offering, ahead of the launch of a sports channel building on its live rights to the Premier League in the summer of next year.
In its recent financial results, BT revealed it had more than 750,000 customers on BT Vision.
This article was first published on mediaweek.co.uk