Ballantine's "Loud Blue" by Work Club

Campaign Work, Thursday, 15 November 2012 08:00AM

  • b1.jpg

    b1.jpg

  • br2.jpg

    br2.jpg

  • br3.jpg

    br3.jpg

of

Work Club has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music.

The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. It was created by Joe Corcoran and the creative technology partner was Reactify.

This article was first published on Campaign Work

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs