The Week, Saturday, 17 November 2012 12:00AM

Warburtons has called in Weber Shandwick North for a consumer and trade brief to raise awareness of its Free From products.

Albion London, the ad agency, is launching Albion Drive, an integrated PR and social agency.

Staniforth, the Manchester PR agency, is expected to be closed by its owner, ad consultancy TBWA.

Ladbury PR has been brought in by I'm a Celebrity ... Get Me Out of Here! charity partner Malaria No More UK to raise awareness around the partnership.

ICCO, the global association for PR consultancies, has signed a resource-sharing agreement with the PRCA, its UK member. PRCA director-general Francis Ingham takes on the additional role of ICCO executive director.

Ketchum has been brought in by gadget and innovation firm Cambridge Consultants for a brief to enhance its international reputation.

The Communication Group has been called in by developer Ballymore for the redevelopment of the area around the new US Embassy in London.

Brazil PR has won a retained brief from internet fraud fighters Privax to boost take-up of a product that disguises personal information online.

Sphero creator Orbotix has chosen Kaizo to launch the gaming gadget in the UK.

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