Saatchi & Saatchi in talks to buy digital shop Outside Line

By Sara Kimberley, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM

A deal to buy the business is in place and the process is thought to be at the due diligence stage.

Anchor…Outside Line devised its recent social media campaign

Anchor…Outside Line devised its recent social media campaign

Outside Line specialises in social media, creative, digital outdoor and community-based marketing. It also offers buzz-monitoring, online PR and viral activity in the consumer entertainment and lifestyle sector. Its clients include Anchor and Cravendale.

It is understood that, once the deal is completed, Outside Line will merge its 60 staff into Saatchi & Saatchi’s Charlotte Street office and drop its own agency brand. Its founders, Lloyd Salmon and Ant Cauchi, are expected to take senior roles within Saatchi & Saatchi as part of an earn-out deal to tie them to the agency.

Outside Line was founded in 2001. Other directors include the operations and finance director, Clare Ruck, and the chairman, Steve Leach, who is the chairman of Fetch and the founder of Bigmouthmedia.

In 2007, Outside Line received a £1.5 million cash injection from the media investment company Ingenious Media Active Capital. In the year to March 2011, Outside Line made a pre-tax profit of £322,666 and a turn-over of £3.6 million, according to its financial report.

Saatchi & Saatchi and Outside Line refused to comment on the deal.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Head of Strategy - Dubai MCG Associates Tax free competitive package ,