Fuller's in creative and media rethink
campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Fuller, Smith & Turner, the owner of the London Pride beer brand and a national pub network, is reviewing its £2 million creative and media agency arrangements.
The brewer, which also owns the ESB and Discovery brands, is running the pitch through AAR.
The review brings an end to Fuller’s 15-year relationship with its creative agency Doner, which had been invited to repitch but declined.
Its incumbent media shop, MEC, is also not repitching. Appointed agencies will work on advertising for both the Fuller’s brands and its pub estate, which includes more than 360 pubs and bars.
Ian Bray, the managing director of Fuller’s Beer Company, said: "Doner have done a fantastic job for us over the last 15 years, helping us to turn the London Pride brand into the UK’s leading premium ale. We do, however, feel that the time is right to have a fresh pair of eyes on our brands and help take them on to even greater successes."
This article was first published on campaignlive.co.uk
- Senior Account Director - B2B Gabriele Skelton £55000 - £60000 per annum, London
- Account Director Purple Consultancy £50000 - £60000 per annum, London
- Middleweight Creative Team Purple Consultancy £35000 - £40000 per annum, London
- Demand Generation Planner Ninesharp £30000 - £35000 per annum, West London
- Senior Digital Designer Purple Consultancy £45000 per annum, Essex
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith