Fuller's in creative and media rethink
campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Fuller, Smith & Turner, the owner of the London Pride beer brand and a national pub network, is reviewing its £2 million creative and media agency arrangements.
The brewer, which also owns the ESB and Discovery brands, is running the pitch through AAR.
The review brings an end to Fuller’s 15-year relationship with its creative agency Doner, which had been invited to repitch but declined.
Its incumbent media shop, MEC, is also not repitching. Appointed agencies will work on advertising for both the Fuller’s brands and its pub estate, which includes more than 360 pubs and bars.
Ian Bray, the managing director of Fuller’s Beer Company, said: "Doner have done a fantastic job for us over the last 15 years, helping us to turn the London Pride brand into the UK’s leading premium ale. We do, however, feel that the time is right to have a fresh pair of eyes on our brands and help take them on to even greater successes."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager - Automotive Blue Skies Marketing Recruitment Not specified, London
- Senior Digital Account Manager AF Selection £26,000 - £30,000, West Midlands
- Brand Manager Tarsh Lazare Marketing Recruitment £30k-£35k, Welwyn Garden City, Hertfordshire
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure