Agency: JWT, New York
campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
The consultancy Effco is co-ordinating the process, which will involve presentations from BBDO, Grey, JWT, McCann Worldgroup and Saatchi & Saatchi. The bank is expected to appoint two agencies to the business by March.
Carling is taking its time over selecting an agency to handle its £10 million advertising account. Instead of narrowing its search from five agencies to two, as expected, it has decided to take four shops through to the next stage. Saatchi & Saatchi has been knocked out of the running, leaving Beattie McGuinness Bungay, Creature London, McCann London and the incumbent, VCCP, to fight another day. A result is not expected until the end of January.
TBWA\London has been dropped from the pitchlist for the Unilever brand Flora. In a surprising move, Mother has supplanted the agency to compete against the incumbent, Adam & Eve/DDB. Work has now gone into research.
The British manufacturing, logistics and supply company Unipart has kicked off its review in earnest. Working with AAR, chemistry meetings with agencies are being held this week.
The shortlist for the £15 million Avis Budget Group pan-European advertising account just got shorter, with Joint withdrawing from the process. The remaining agencies in the Oystercatchers-managed pitch are DLKW Lowe, The Brooklyn Brothers and VCCP.
Carat, Mindshare and PHD are on tenterhooks as they await a result on the European media pitch for the former Kraft confectionery unit Mondelez. The food company is also set to appoint a network to handle global communications planning after a separate pitch.
This article was first published on campaignlive.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.