Government clamps down on claims ads
By Parliamentary correspondent, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
The Government is to tighten the rules for ads by claims management companies after growing criticism of aggressive marketing campaigns.
The companies will no longer be able to say they are "regulated by the Ministry of Justice" in TV ads following complaints that they used this as a "badge of honour" to reassure consumers.
MPs warned the change would not go far enough and demanded a further clampdown on the companies, which are accused of preying on vulnerable people by offering to submit claims for personal injuries and the mis-selling of personal protection insurance against job loss.
Helen Grant, a justice minister, admitted that some companies were involved in "aggressive marketing techniques" that caused a "nuisance" for the public.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Digital Editor / Copywriter - C. London - Real Estate Giant Ninesharp £30000 - £40000 per annum + Great Benefits, London (Central), London (Greater)
- Digital Account Manager Premier Media negotiable, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + Car/Car Allowance, South East England / London (Greater)
- 3D Senior Creative Lead Designer Blue Skies Marketing Recruitment £55000 - £65000 per annum, West Midlands