By Anne Cassidy, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Epson has not previously used an agency to work exclusively on its European social media account. The brief includes running Epson’s Facebook presence and creating social campaigns.
Epson appointed Twentysix to its pan-European digital ad business in 2008 and Albion is the incumbent on the brand’s pan-European ad account, which it won in 2009. Albion is unaffected by the review.
Epson’s most recent major campaign launched its range of inkjet printers. The "engineered for speed" campaign, by Albion, tested a printer to see if it could print a lap of a racing circuit faster than one of the world’s fastest road-
legal cars could drive it.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.