By Anne Cassidy, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Epson has not previously used an agency to work exclusively on its European social media account. The brief includes running Epson’s Facebook presence and creating social campaigns.
Epson appointed Twentysix to its pan-European digital ad business in 2008 and Albion is the incumbent on the brand’s pan-European ad account, which it won in 2009. Albion is unaffected by the review.
Epson’s most recent major campaign launched its range of inkjet printers. The "engineered for speed" campaign, by Albion, tested a printer to see if it could print a lap of a racing circuit faster than one of the world’s fastest road-
legal cars could drive it.
This article was first published on campaignlive.co.uk
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.