Innocent reviews creative account again after change in marketing chief

By Jeremy Lee, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM

Innocent, the smoothies manufacturer and serial advertising account reviewer, has put its £6 million creative business up for pitch.

Innocent: the incumbent, Rainey Kelly Campbell Roalfe/Y&R, is not repitching for the business

Innocent: the incumbent, Rainey Kelly Campbell Roalfe/Y&R, is not repitching for the business

The incumbent, Rainey Kelly Campbell Roalfe/Y&R, is not repitching in a review co-ordinated by Agency Insight and overseen by Innocent’s marketing director, Douglas Lamont.

Lamont said that he is looking for an agency to work on a series of brand activities in 2013 and that RKCR/Y&R will not be involved "due to other client commitments".

Innocent called three aborted pitches over a 15-month period during 2007 and 2008.

In 2009, the drinks company handed the account to Fallon, having previously overseen advertising in-house, but called another pitch one year later and awarded the business to RKCR/Y&R.

RKCR/Y&R’s first ad for Innocent showed how its smoothies can save people from the temptations of unhealthy food with the strapline: "Here to save the peckish."

Lamont replaced Thomas Delabriere, who left earlier this year to join the chocolate-maker Mars to run its bitesize portfolio.

Innocent was founded in 1999 by Richard Reed, Adam Balon and Jon Wright. The three retain majority voting rights.

Coca-Cola holds a majority stake in the business. There has been speculation recently that it was looking to take full ownership of the brand.

The media account, handled by Vizeum, is not affected by the review.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • New Business Director Dynamic New Alliances £80000.00 per annum, City of London