MEC scoops £45m Kingfisher media
By Katherine Levy, campaignlive.co.uk, Thursday, 15 November 2012 08:00AM
Kingfisher has handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands.
The appointment, which coincides with the ongoing B&Q creative review, follows a final head-to-head with ZenithOptimedia.
MEC was the incumbent on the media planning for the £34 million B&Q business, while ZenithOptimedia handled its media buying.
ZenithOptimedia also looked after the media planning and buying for Screwfix, the online supplier of trade tools that spends £6 million on media, according to Nielsen.
Carat Manchester was the incumbent on B&Q’s TradePoint brand, which targets building professionals. Carat was involved in the pitch process at its early stages.
Kingfisher launched the review in August with the consultant Paul Longhurst.
A result on B&Q’s creative contest is expected imminently, with Karmarama and WCRS vying for the account. McCann London, the incumbent, pulled out of the process.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- CLIENT MANAGER - BRIGHTON - £30K - £35K Adam Recruitment £30000 - £35000 per annum, Camden, London (Greater)
- SENIOR MARKETING MANAGER- Fashion retailer Success Digital £65000 per annum, London
- Client Director - Digital Agency - London £50-65k Adam Recruitment £40000 - £50000 per annum, Camden, London (Greater)
- Neolane Campaign Manager PFJ £300 - £400 per day, London (Central), London (Greater)