By Nick Batten, campaignlive.co.uk, Friday, 16 November 2012 01:05PM
The review will include the UK, Western Europe and the US. There was no incumbent as the company previously handled its media planning and buying in-house.
The process is being overseen by the intermediary Creativebrief and is part of a move to broaden the audience reach of the brand.
The pitch process is believed to be at the chemistry meeting stage and it is understood that the brand's creative arrangements will be unaffected by the review.
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.