VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Twitter adds former News Corp president Chernin to board
By Sarah Shearman, mediaweek.co.uk, Friday, 16 November 2012 11:51AM
Twitter has appointed media mogul and former News Corporation president Peter Chernin to its board as it seeks to strengthen its media and entertainment ties.
Peter Chernin: joins the board at Twitter
The micro-blogging platform announced Chernin's appointment via a tweet yesterday.
Chernin replaces former Twitter board member Mike McCue, chief executive and co-founder of personalised media app Flipboard.
The appointment comes as Twitter aims to boost ad sales of the platform and to explore media partnerships. Rather than compete with other media, Twitter maintains it works as a companion service.
Chernin joined News Corporation in 1989 and served as president and chief operating officer between 1996 and 2009. He helped launched US TV service Hulu and runs the film and TV production company Chernin Entertainment.
He also holds a board position at US digital music service Pandora.
Earlier this week, Chernin invested more than $10m (£6.3m) in Base79, the UK online video company that says it is YouTube's largest original programming partner in Europe.
Follow @shearmansThis article was first published on mediaweek.co.uk
Related articles
- Twitter would be 'poorer' without TV, according to UK sales boss Daisley
- News Corp Australia appoints UM, Mediacom and ZenithOptimedia
- Peter Chernin invests $10m in Kelvin MacKenzie's son's business
- News Corp appoints former executive Chase Carey as deputy chairman
- Murdoch names Chase Carey as News Corp number two
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Senior PPC Account Manager (In-house) Step Ahead Recruitment £30-£40K, Staines, Middlesex
- Marketing Communications Assistant Michael Page Digital GBP11 per hour, St.Albans
- Senior Account Manager Michael Page Digital GBP30000 - GBP35000 per annum, Guildford
- Market Development Manager Michael Page Digital GBP40000 - GBP45000 per annum, Oxford
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
