Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)
By Daniel Farey-Jones, brandrepublic.com, Sunday, 18 November 2012 06:00PM
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Morrisons showed that John Lewis doesn’t have a monopoly on making a splash with its Christmas ad, as its surreal and somewhat downbeat spot (Campaign, 12 November) turned everyone’s heads.
There was less angst in Sainsbury’s Christmas world (Campaign, 13 November), though even its harmonious tone may not be enough to avoid the complaints which hit the likes of Morrisons and Boots (Campaign, 13 November).
Is there a more challenging time to join a supermarket's social media team than the post-Christmas consumer grump? Coca-Cola’s interactive manager Jude Brooks will be trying to "open happiness" among Tesco customers in January (Marketing, 13 November).
Others already looking ahead to 2013 include ITV, which will be unveiling a slinky new on-screen identity (Marketing, 16 November), Tumblr, which hopes to entice a few UK advertisers (Marketing, 13 November), and Karmarama and B&Q, who paired up this week (Campaign, 16 November).
Karmarama are no doubt glad B&Q doesn’t sell bikes what with this week’s backlash against the rather "edgy" cycling safety ads and website created by a member of its staff (Campaign, 14 November).
Meanwhile, that bastion of seriousness, the Coca-Cola corporate website, was transformed into an all-singing, all-dancing "dynamic, digital magazine" (Marketing, 14 November).
Editing of a different sort put PR agency Finsbury in the news after it was revealed to have anonymously changed the Wikipedia entry of its billionaire oligarch client Alisher Usmanov (PRWeek, 12 November).
Finally, if you’re one of Marketing’s 30 brightest young marketing stars (Marketing, 13 November) you now have something to stick on your own Wikipedia entry, should you dare.
The most shared stories on Twitter
1. Google advertising revenue surpasses entire US print industry [print is dead] - The Wall
2. Seven Social Media Trends for 2013 - The Wall
3. Red Bull named number one in list of the Top 100 Social Video Brands - The Wall
4. Facebook users hit by ‘false likes’ of brands they have not interacted with - The Wall
5. ITV in first new look in seven years
6. Facebook is driving brands away to rival social networks, says billionaire investor - The Wall
7. Twitter the latest Facts and Figures [infographic] - The Wall
8. Coke promotes social causes and story-telling with Coca-Cola Journey 'magazine'
9. Why MTV doesn’t play Music Videos anymore - The Wall
10. P&G see the power of the QR code - The Wall
This article was first published on brandrepublic.com
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