M&C Saatchi launches first Virgin Holidays work
By Sara Kimberley, campaignlive.co.uk, Monday, 19 November 2012 11:00AM
M&C Saatchi has created its first piece of work for Virgin Holidays since winning the account in September.
Virgin Holidays: M&C Saatchi produces new work
The agency has created a set of six 10-second idents that will launch today (19 November) during I'TV's 'London Weekday Weather'. In each ident, a different weather presenter gives a tongue-in-cheek forecast from around the world.
The campaign, which runs for three months, aims to encourage its audience to leave drizzly England for a Virgin Holiday, at one of six exotic locations, including the US, Dubai, Thailand, Mexico, Japan and Barbados. The idents will be supported by social media activity across YouTube, Facebook and Twitter.
Media planning and buying was handled by Manning Gottlieb OMD.
Andrew Shelton, marketing director at Virgin Holidays, commented: "It’s the first time we’ve undertaken this kind of sponsorship and we’re sure that these affectionate portraits of the local weather from Bridgetown to Bangkok will put a smile on viewers’ faces."
Elspeth Lynn, executive creative director at M&C Saatchi, said: "By using the ITV sponsorship to our advantage, we demonstrate the obvious in a very funny way. Compared to the usually awful weather in the UK, Virgin Holidays will absolutely take you somewhere much hotter."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Sales Support Exec (Online Hospitality) Digital Gurus £20000 - £25000 per annum, City of London
- Ad Ops Specialists (Online/ Digital) Digital Gurus £20000 - £35000 per annum, City of London
- Head of Content David Thatcher Recruitment £80-100 + benefits, London or Reading
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
