Asos attacks Christmas clichés in menswear ad

By Sarah Shearman, campaignlive.co.uk, Monday, 19 November 2012 12:09PM

Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.

The campaign, created by Lean Mean Fighting Machine and Hoot Comedy, features the Asossin destroying Christmas lights and stopping cheesy Christmas songs.

The film will be seeded on social networks including Facebook, YouTube and Google+. There is also an interactive version that allows people to enter their friends' details into the film to create a personalised version.

Styled by the Asos menswear team, the Asossin aims to go against the grain of traditional fashion advertising.

The video launch comes shortly after Asos rolled out a series of "shoppable films", featuring rapper Azelia Banks and singer Ellie Goulding, to promote its womenswear.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Digital Designer Creative Recruitment £50000 per annum, Berkshire