Asos attacks Christmas clichés in menswear ad
By Sarah Shearman, campaignlive.co.uk, Monday, 19 November 2012 12:09PM
Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.
The campaign, created by Lean Mean Fighting Machine and Hoot Comedy, features the Asossin destroying Christmas lights and stopping cheesy Christmas songs.
The film will be seeded on social networks including Facebook, YouTube and Google+. There is also an interactive version that allows people to enter their friends' details into the film to create a personalised version.
Styled by the Asos menswear team, the Asossin aims to go against the grain of traditional fashion advertising.
The video launch comes shortly after Asos rolled out a series of "shoppable films", featuring rapper Azelia Banks and singer Ellie Goulding, to promote its womenswear.
This article was first published on campaignlive.co.uk
- Agency Sales Manager - soft-sell, premium inventory, top site! Ultimate Asset £40000 - £50000 per annum + bonus, West End
- Insights Project Manager Ball & Hoolahan £30,000 p.a, London (Greater)
- Senior Account Director Twist Recruitment £60000 - £65000 per annum, City of London
- Audience Development Director - SEO, Social & Content - CLIENT Ultimate Asset £75000 per annum + bens, Hammersmith and Fulham
- Planner - Charity / DM - Award-winning London agency - to £35k Fill Recruitment £35k plus superb benefits and bonus opportunity!, London (Greater)
- WPP, Daily Mail and SnapChat launch content agency Truffle Pig
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account