Asos attacks Christmas clichés in menswear ad
By Sarah Shearman, campaignlive.co.uk, Monday, 19 November 2012 12:09PM
Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.
The campaign, created by Lean Mean Fighting Machine and Hoot Comedy, features the Asossin destroying Christmas lights and stopping cheesy Christmas songs.
The film will be seeded on social networks including Facebook, YouTube and Google+. There is also an interactive version that allows people to enter their friends' details into the film to create a personalised version.
Styled by the Asos menswear team, the Asossin aims to go against the grain of traditional fashion advertising.
The video launch comes shortly after Asos rolled out a series of "shoppable films", featuring rapper Azelia Banks and singer Ellie Goulding, to promote its womenswear.
This article was first published on campaignlive.co.uk
- SEO AND CONTENT MANAGER Salt £300 - £350 per day, West London
- Senior Product Manager - Technical/Engineering Brand Recruitment £50000 per annum + car and benefits, Hitchin
- Media Advertising Account Manager Archant Basic £30,000 + £9600 bonus, Kensington and Chelsea, London (Greater)
- Business Director Stopgap £60000 - £70000 per annum, London
- Senior Account Manager/ Ad Ops Europe Aspire Mobile c£45,000 + bonus, London (Central), London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media