Asos attacks Christmas clichés in menswear ad
By Sarah Shearman, campaignlive.co.uk, Monday, 19 November 2012 12:09PM
Asos, the online fashion retailer, is attacking Christmas clichés with an online film featuring a "stylish prankster" called the 'Asossin', intended to promote its menswear range to men aged 18 to 25.
The campaign, created by Lean Mean Fighting Machine and Hoot Comedy, features the Asossin destroying Christmas lights and stopping cheesy Christmas songs.
The film will be seeded on social networks including Facebook, YouTube and Google+. There is also an interactive version that allows people to enter their friends' details into the film to create a personalised version.
Styled by the Asos menswear team, the Asossin aims to go against the grain of traditional fashion advertising.
The video launch comes shortly after Asos rolled out a series of "shoppable films", featuring rapper Azelia Banks and singer Ellie Goulding, to promote its womenswear.
This article was first published on campaignlive.co.uk
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Media Planning Business Director-FMCG clients Lipton Fleming £55000 per annum + benefits, London
- Data Planner Stopgap £190 per day, London
- Digital Product Owner EMR £90000 per annum, London
- Account Director DU Group £75,000 to £90,000 (flexibility for exceptional individuals), Bourne End, South Buckinghamshire