Warner Bros appoints TH_NK for digital strategy
By Sarah Shearman, campaignlive.co.uk, Tuesday, 20 November 2012 11:35AM
Warner Bros, the Hollywood film studio, has appointed TH_NK as its lead digital strategy agency in the UK.
TH_NK will be responsible for providing a strategic framework for the studio's digital marketing communications in the UK.
The digital agency will work alongside Warner Bros' existing roster of digital shops, as well as orchestrating cross-divisional projects.
It won the business after a competitive pitch against undisclosed agencies, which started in July.
Polly Cochrane, senior vice-president and group marketing director for Warner Bros UK, said: "We're constantly looking at innovative ways of reaching our audiences and connecting them to one another, so this move will help us to optimise all of our digital activities and make the most of our outstanding content."
Warner Bros was one of the first movie studios to dip its toe into renting movies via Facebook, offering its 'Harry Potter' titles via an app.
It also offers its titles through movie services such as Amazon’s LoveFilm and Tesco’s Blinkbox.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- DIGITAL ANALYTICS MANAGER Mortimer Spinks £50000 - £60000 per annum + + Benefits, City of London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure