Tony Regan steps down as Initiative chief strategy officer
By Mark Banham, mediaweek.co.uk, Tuesday, 20 November 2012 12:05PM
Initiative chief strategy officer Tony Regan is set to leave the agency, departing before the end of the year.
Regan will leave the Interpublic-owned agency on 30 November after just over a year in his present role.
Prior to his time as chief strategy officer at the agency, he held the position of head of planning and insight and has also held senior roles at creative agency The Red Brick Road, where he was communications director, and also WPP communications planning offshoot Nylon.
Regan's promotion to chief strategy officer was part of an ongoing restructure of the IPG Mediabrands agency following the appointment of Alex Altman as chief executive at the end of 2010.
His remit in the post was to focus on the continuing transformation of Initiative into a performance-led company, bringing together the agency's insight and evaluation specialists, with practitioners in response, digital analytics and economics.
Reagan has a wide client brief across the agency. Initiative’s client roster includes Tesco, Burger King, Hertz and Flight Centre.
A spokeswoman for Initiative said: "We can confirm that Tony Regan is leaving Initiative. We are now assessing our needs in the area of strategy and planning."Follow @Banham72
This article was first published on mediaweek.co.uk
- Agency Account Executive - truly exciting multi-solution sell Ultimate Asset £35000 - £40000 per annum + Bonus + great benefits, West End
- Agency Group Head - exciting real-time social platform! Ultimate Asset £60000 - £70000 per annum + bonus, West End
- HEAD OF PROJECTS - DIGITAL AGENCY Live Recruitment Negotiable, City of London
- Ecommerce Content Manager - Travel brand - £40K + bonus Salt £38000 - £42000 per annum, London
- SEO/Social Media Executive Blue Skies Marketing Recruitment £23-28k + Benefits, Manchester
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy