MPG Media Contacts ends £4m dispute with Channel 5
MPG Media Contacts has ended its trading dispute with Channel 5, paving the way for its clients such as National Express and Camelot to start advertising on the network again next year.
It is understood that although Channel 5 and MPG Media Contacts have not been trading throughout 2012, the two parties have carried on talking to each other through the year in a bid to come to a resolution.
An agreement has now been reached and MPG Media Contacts clients are expected to resume advertising on the Channel 5 network from January. In 2011, MPG Media Contacts spent £4.3m with Channel 5, according to Ebiquity.
Alan Brydon, head of investment at MPG Media Contacts, said: "At the end of last year, they made a business decision and we made a business decision. Pretty much all the way through we have carried on talking.
"Over the second half of the year, we've had a bit more of a conversation. Our view was 'can our clients' best interests be served by working for them?'. We like to think while we have not been trading, it has been amicable and grown-up on both sides."
Brydon said MPG Media Contacts and Channel 5 have now come to an agreement which works for both parties.
Planners and buyers at MPG Media Contacts will start discussing advertising opportunities on the Channel 5 network with their clients in the coming weeks.
It emerged in January that MPG Media Contacts and Channel 5 had failed to come to a deal. Their row was the only major TV trading dispute this year.
Since the buying points have become more consolidated, it has become increasingly difficult for media agency groups to fall out with any of the TV broadcasters.
Nick Bampton, sales director of Channel 5, said: "We are pleased to be working with MPG Media Contacts again and look forward to working closely with them and their clients."Follow @MaisieMcCabe
This article was first published on mediaweek.co.uk
- Northern & Shell combines print and TV partnerships teams
- Channel 4 begins 2013 without Group M's £300m spend
- C5 rapped over Big Brother Facebook voting app
- Channel 5 rehires Ben Frow to replace Jeff Ford
- Royal Air Force signs first broadcast sponsorship
- Sky Media riding high in 2012 TV sales survey
- MPG Media Contacts poaches OMD's Debra Isaacson
- Paul Frampton: Data is the new gold: mine it to make your ideas meaningful
- MPG nets £2m UK media for Tia Maria owner
- Channel 5 and MPG embroiled in trading dispute
- Web Development Manager NG Digital Marketing 30-35k DOE, South West
- Business Director Blue Skies Marketing Recruitment £50000 - £100000 per annum, West Midlands
- Digital Marketing Manager Network Marketing £32000 - £35000 per annum, Sheffield
- Shopper Senior Account Manager - Drinks Sector Stopgap £35000 - £43000 per annum + pro rata, London
- Account Manager - Experiential (6 months) Stopgap £28000 - £33000 per annum, London
Chronicles of Cannes – Day Two: The Redux
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.