VIFF 'an open mind is advised' by TBWA\Vancouver
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Diary - Calendar boys
campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
This one's for any ladies out there who have not yet succumbed to the weekly browbeating by the BBC to get you to buy a Countryfile calendar.
Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep – just the lads) at Ipsos Mori are baring all in a 2013 calendar. It’s not a bizarre response to some particularly fascinating piece of research that they have uncovered, but rather a noble attempt to raise money for Prostate Cancer UK. The calendars cost £8.50 with all proceeds going to the charity.
This article was first published on campaignlive.co.uk
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