campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep – just the lads) at Ipsos Mori are baring all in a 2013 calendar. It’s not a bizarre response to some particularly fascinating piece of research that they have uncovered, but rather a noble attempt to raise money for Prostate Cancer UK. The calendars cost £8.50 with all proceeds going to the charity.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.