campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
Even more exciting than pictures of gambling lambs, red squirrels and misty Peak District landscapes, the market research lads (yep – just the lads) at Ipsos Mori are baring all in a 2013 calendar. It’s not a bizarre response to some particularly fascinating piece of research that they have uncovered, but rather a noble attempt to raise money for Prostate Cancer UK. The calendars cost £8.50 with all proceeds going to the charity.
This article was first published on campaignlive.co.uk
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.