Honda launches Google Street View web experience
By Sarah Shearman, campaignlive.co.uk, Wednesday, 21 November 2012 11:42AM
Honda has launched a web for car enthusiasts that uses Google Street View to discover some of the UK's best driving terrains.
The ‘Do--More-New by Collective London launches today to promote Honda's new CR-V vehicle.
Users first select a terrain, such as snow, urban, forest or mountain, before being led to one of 12 UK locations such as the Cumbria’s Hardknott Pass or the Forest of Dean in Gloucestershire.
The service provides information about local weather conditions and places to stay. It plots users' driving experiences and explains how many fuel emissions drivers would save with the CR-V. All the information gathered can be downloaded by the user as a PDF.
The site has also been optimised for mobile and prompts users to book a test drive.
It forms part of Honda’s current European campaign, which focuses on the CR-V’s ability to open up new possibilities for the driver, created by Mcgarrybowen London.Follow @shearmans
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior PPC Account Manager Ultimate Asset £30000 - £40000 per annum + Amazig Benefits, London (Central), London (Greater)
- Head of Digital Sports Audio Division Ultimate Asset £60000 - £90000 per annum + Excellent Benefits, Southwark, London (Greater)
- Concessions & Partnerships Marketing Manager Stopgap £35000 per annum + pro rata - 6 month contract, London (Central), London (Greater)
- Group Customer Marketing Manager Stopgap £50000 per annum + Immediate Start, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- Samsung celebrates Prince George's birthday