LV= hires Greenlight for its life and pensions business
LV=, the insurance brand, has appointed digital agency Greenlight to the digital account for its life and pensions business, ending its relationship with Harvest Digital.
Greenlight will be charged with conceiving and developing a digital strategy for LV=’s life and pension insurance products and implementing paid media and search campaigns.
LV= kicked of a review of its digital marketing requirements in March and hired Steak to work on its general insurance business, which includes car, home, pet and travel insurance, in September.
Greenlight will look to make LV=’s search marketing more efficient by reducing its life and pension division’s use of paid search in favour of improving its search engine optimisation.
LV= has also asked Greenlight to overhaul its Google Adwords structure and develop performance display campaigns to increase brand awareness and, ultimately, sales.
Lee Noon, Head of Life Digital Marketing, LV=, said: "We’ve been through a detailed tender process which started back in March 2012 to find the right agency to support our future growth plans.
"Greenlight has an outstanding reputation and strong track record for delivering high performing digital campaigns, and we look forward to working with them."
Harvest Digital was the incumbent on the general insurance as well as life and pensions business and is understood to have repitched for both parts of the business.Follow @MaisieMcCabe
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Project Manager - Business Analyst - BI Salt £45000 - £65000 per annum + Benefits, London
- Marketing Manager Ninesharp £250 - £300 per day, Manchester
- Digital Marketing Executive Ninesharp £20000 - £25000 per annum + Benefits, Egham
- Freelance Project Manager - Leading Agency - £250 DR Digital Gurus £200 - £250 per day, London
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity