ZenithOptimedia nets RBS digital media job
By Katherine Levy, campaignlive.co.uk, Thursday, 22 November 2012 08:00AM
The Royal Bank of Scotland has hired ZenithOptimedia to handle its estimated £10 million Retail digital media planning and buying account.
NatWest: owner RBS has consolidated its media arrangements
The incumbent on the business was the digital specialist LBi. But the bank has moved to consolidate its media arrangements into ZenithOptimedia, which won the Retail offline planning and buying account a year ago.
In its new role, ZenithOptimedia will be responsible for all digital media duties, including SEO, affiliate activity and pay-per-click.
LBi retains its digital creative and content strategy responsibilities for RBS Retail. It also continues to look after a mixture of media, creative content and social media duties for RBS Group, RBS Business, the private banking brand Coutts and the RBS-owned Irish Ulster Bank.
MediaCom, which handled the offline account before ZenithOptimedia’s hiring, continues to oversee media for RBS’s insurance brands.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Business Development Manager Blue Skies Marketing Recruitment GBP35000 - GBP50000 per annum, Benefits: Bonus, Amsterdam
- Content Operations Manager (12 month contract) Propel £40000 - £45000 per annum + benefits, City of London
- Community Manager - £25-30K - Automotive - Surrey Digital Gurus £25000 - £30000 per annum + plus benefits, London
- Head of Digital Somethin' else To be negotiated based on experience, East London
- Senior Innovation Consultant Trace c. £45,000 - £55,000 per annum, c. £45,000 - £55,000 per annum
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
