X Factor final to see drop in ad revenue
ITV's ad revenue haul from the X Factor final is expected to decline by around one-fifth this year as smaller audiences have pushed prices down to between £150,000 and £170,000 for a 30-second spot.
The final, aired across a pair of two-hour shows on 8-9 December, could bring in around £14 million in ad revenue for ITV. Athough this is below recent years, it remains the biggest show in ad revenue terms for the broadcaster.
While The X Factor audiences have been smaller this year, the series has remained popular with big brands advertising in the run-up to Christmas, including John Lewis, Morrisons, EE and Barclaycard.
Although the cost of spots will depend on where they sit in the break and what break they are in, as well as the terms of agency deals, ITV is understood to be asking for premiums of around 60 per cent on its usual rates.
This article was first published on campaignlive.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- Land Rover to move global ad account into Spark44