Fashtag launches own boutique studio

By Nick Batten, mediaweek.co.uk, Thursday, 22 November 2012 11:40AM

Fashtag, the YouTube channel aimed at fashion-savvy folk, is launching amid much fanfare with weekly magazine Grazia as exclusive editorial partner.

Fashtag: YouTube channel launches boutique studio in Carnaby Street

Fashtag: YouTube channel launches boutique studio in Carnaby Street

Fashtag claims it is a channel YouTube fans can "physically visit, not just virtually watch". It says the channel will feature a mix of fashion, news and entertainment.

Its boutique studio is located in the Newburgh Quarter, on London's Carnaby Street.

Grazia will supply branded fashion programming and editorial content, as part of its sponsorship.

Fans visiting the boutique will receive "shout-outs" on the channel, and the chance to feature in new programming. The studio is also connected across all social media platforms, and claims it allows fans to "hang out with us wherever they are in the world".

Presenters include 'T4' presenter Laura Jackson and fashionista DJ Goldierocks (aka Sam Hall).

The channel has also assembled a network of top YouTube fashion vloggers, who will guest-feature in original programming aimed at their huge subscriber fanbase.

GraziaDaily.co.uk will provide influential fashion news and a Grazia editorial team will deliver fashion, beauty and shopping expertise across the channel.

The launch was run in conjunction with the Carnaby Shopping Party on 22 November, where registered shoppers received a 20% discount for one night.

Fashtag ran a live beauty bar in its boutique. Launch programming includes a range of celebrities including Daisy Lowe and Danni Minogue.    

This article was first published on mediaweek.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • JUNIOR DESIGNER - RETAIL, SHOPPER MARKETING Live Recruitment £19000 - £23000 per annum, London