Tesco rolls We7 brand into Blinkbox
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 22 November 2012 11:20AM
Tesco has dropped the digital music service We7's brand name, rolling it into its non-subscription digital film and TV service, Blinkbox.
The supermarket bought a 91% stake in the digital music service, which competes with Spotify, for £10.8m in June, as part of its strategy to expand its digital entertainment strategy.
It is also bringing its digital book service, Mobcast under the Blinkbox name to create a unified digital entertainment brand. Tesco is dropping the We7 brand name immediately.
The supermarket chain is putting greater marketing muscle behind Blinkbox, rolling out its first ad campaign for the service – in which it owns an 80% stake – earlier this month.
It is aiming to take on the pure-play digital entertainment services by tying the service into its multichannel offering. Rival supermarket Sainsbury’s recently entered the digital film market, through a partnership with Rovi.Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- Land Rover to move global ad account into Spark44