VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Thursday, 22 November 2012 03:08PM
Going for gold: ZenithOptimedia rewarded for investing in its people
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This article was first published on mediaweek.co.uk
Who do you trust more to recommend a product to you, someone within your social circle, or the person paid to market the product?
It’s not a hard question to answer, and that’s why recruiting third-party brand advocates is one of the hottest topics in marketing right now.