Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
campaignlive.co.uk, Thursday, 22 November 2012 03:30PM
Host and Blur bass player, English musician, songwriter, journalist and cheesemaker, Alex James, kicked off the awards in London’s Hilton hotel.
We take a look at some of the winners from the night.
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This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.
Read more on Social Brands: Part Five – Change is coming…