campaignlive.co.uk, Thursday, 22 November 2012 03:30PM
Host and Blur bass player, English musician, songwriter, journalist and cheesemaker, Alex James, kicked off the awards in London’s Hilton hotel.
We take a look at some of the winners from the night.
If you have a Daily Diary story please email firstname.lastname@example.org
This article was first published on campaignlive.co.uk
For the past few decades, marketing has been dominated by a mass-media paradigm. During that time, we’ve defined the ‘best’ marketing as that which makes the most efficient use of broadcast media, and as a result, we’ve spent decades perfecting an approach that’s all about reducing the cost of interrupting people.