The agency won the account following a four-way competitive pitch, which began in September. TWBA has been the incumbent on the account for the past three years.
The appointment strengthens Mcgarrybowen’s relationship with Tassimo’s parent company, Mondelez International. The agency picked up Mondelez’ advertising account for its Toblerone brand earlier this month.
Mcgarrybowen will support the global brand team on strategy and launch an advertising campaign for the coffee maker in spring next year.
Tassimo launched it last major ad campaign in 2009. The pre-Christmas campaign featured three men in festive jumpers enjoy different cups of coffee from one machine. The activity promoted the different blends and flavours that could be made by a Tassimo machine.
Roland Weening, vice president marketing and innovation global coffee at Mondelez, said: "The creation of a new communications idea is a key part of our ambitious plans for Tassimo in 2013 and beyond. Mcgarrybowen has delivered best in class strategic and creative thinking and we are excited about working together to bring this to life for Tassimo."
This article was first published on campaignlive.co.uk
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.