Future reveals "ambitious plans for print" in 2013
By Nick Batten, mediaweek.co.uk, Friday, 23 November 2012 11:50AM
Mark Wood, chief executive of Future, has told Media Week that despite more than 40% of ad revenues being generated by digital spend, the specialist publisher retains "ambitious plans for print" in 2013.
Wood spoke to Media Week today, after Future reported that it made a £1.1m profit in the 12 months to 30 September, reversing a decline in the previous year.
Future launched its latest print title, called The Simple Things, in August. Wood told Media Week that the company is "very pleased" with the lifestyle title's progress and is "looking at other potential print launches in 2013".
He said: "We are also looking at increasing our production of 'bookerzines', where we see good export opportunities. So we still have ambitious plans for print."
While Future has launched a number of niche print titles of late, including knitting titles, some of its rivals have shied away from printed launches as more consumers read content online.
Future also reported it has managed to turn around the fortunes of its US business, with the help of restructuring the business. Wood said: "By integrating the UK and the US part of the business we get the best of both worlds, we manage products and produce them in the UK and we can customise products and launch them in the US."Follow @nickbatten2
This article was first published on mediaweek.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Brand & Marketing Capability Consultants Tarsh Lazare Marketing Recruitment £Attractive Salary & Benefits Package + Significant Bonus, Surrey
- Consumer & Market Insight Manager - OTC Healthcare Tarsh Lazare Marketing Recruitment £45K-£60K + Car Allowance + Bonus, Berks/West of London
- UK Head of Marketing FMCG Tarsh Lazare Marketing Recruitment c.£100-130K + Benefits Package, London
- Artworker fishtank £23000 - £33000 per annum, Bristol
Agency: Wieden & Kennedy New York
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show