Microsoft plotting UK retail stores, says report
By Sarah Shearman, marketingmagazine.co.uk, Monday, 26 November 2012 10:05AM
Microsoft is considering the launch of retail stores in Europe, similar to rival Apple's, to showcase its range of devices, according to a report.
The technology giant has been in discussion with a number of landlords in the UK, with its first outlets expected to open next year.
Microsoft already has more than 50 retail stores in the US, Canada and Puerto Rico, selling devices such as its Xbox console and Surface tablet.
The move into retail comes shortly after Microsoft's chief executive hinted that it would be making a greater hardware play earlier this month, following the launch of its first tablet device.
Last week, reports emerged about Microsoft's plans to build a set-top TV Box next year, dubbed ‘Xbox TV’, to compete with Apple TV.
A move into retail stores would mirror Apple, which has used its stores to sell its devices.
Microsoft did not respond to a request for comment on the report at the time of publication.Follow @shearmans
This article was first published on marketingmagazine.co.uk
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
- Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor
Agency: Wieden & Kennedy New York
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show