Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Blinkbox runs tactical Di Matteo campaign
By Nick Batten, campaignlive.co.uk, Monday, 26 November 2012 10:25AM
Blinkbox, the Tesco owned video-on-demand service, has run a tactical ad around the sacking of former Chelsea manager, Roberto Di Matteo.
Metro: Blinkbox runs ad around Chelsea's sacking of Roberto Di Matteo
Di Matteo was unceremoniously sacked by the football club last week after a recent run of poor form, despite him winning the FA Cup and Champions League last season.
The ad – which appeared below an article concerning his recent sacking at the hands of Roman Abramovich – ran with the strapline, "In between jobs?" The ad caption read: "Don’t worry Roberto, we’ve got the latest movies and TV shows to help take your mind off things".
The ad, which ran last week and was planned by Arena Media, offerered £5 free credit for those who joined Blinkbox on the day. It was created by Karmarama.
Karmarama recently launched its first work for the brand which featured a struggling boxer whose fortunes are turned around after the cornerman showed him the latest releases between rounds.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Interim Head of Marketing & Communications Brand Recruitment £50000 per annum, Brentwood
- Senior Digital Strategist Direct Recruitment £70,000 - £80,000 + bens, Central London
- Senior Sales Manager Ultimate Asset £55000 - £60000 per annum + +50%+bens, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Heinz brings back invisible bottle of tomato ketchup
- Initiative scoops Amazon global media business
- Polycell gets cheeky in crack-filler campaign
- Marks & Spencer loses AdWords battle to Interflora
- Barclaycard teams up with Dare for digital campaign
Most commented
-
Asia takes centre stage for ecommerce
According to a recent global survey by eMarketer, 2012 saw B2C ecommerce sales in the Asia-Pacific region grow more than 33% to $332.46 billion.The same report predicts that this year, the region will see another sharp hike with sales increasing by more than 30% to over $433 billion—accounting for over one-third of all global B2C ecommerce sales. This will put the Asia-Pacific in pole position in global B2C ecommerce sales, for the first time, surpassing even North America.
